Senior Art Direction of The Get Animated Invasion Grammy Museum pop-up
Client: Warner Bros.
Objective
To continue evolving the Get Animated Invasion, landing this time in Los Angeles at the Grammy Museum.
Approach
After a successful first Invasion, we began planning for an even larger interactive pop-up at the Grammy Museum. To make this Invasion unique, and to tie back to the location, we focused on the theme of music. The soundtracks of each franchise are characters themselves—they punctuate actions, inspire emotions, and establish tone, enriching the storytelling with new color and vibrance.
My team dove into the music history of each franchise. We developed concepts for twelve distinct spaces in the pop-up, fabricating some and tapping artists to create others. The result was an interactive wonderland that playfully explored the music of the cartoons: we fabricated a record store with Get Animated-inspired albums and listening booths; we collaborated with artist Joshua Vides to create a black-lit basketball court where visitors could sit with Bugs and Daffy to watch Space Jam; and we collaborated with Confetti Systems to create a sparkling Animaniacs karaoke booth, to list a few.
Role
As the Senior Art Director, I developed the look, feel and branding of the pop-up as a whole, including the iconography, signage, PR press kits, and digital marketing. I developed and collaborated on the designs for the spaces What’s Opera Doc?, Rabbit of Seville, Long Haired Hare, Get Animated Records, Flintstones, and Tom and Jerry. Other creative responsibilities included: photographing the space for press, designing over 25 album covers inspired by the franchises, and designing a music scoring app for Tom and Jerry.
