Senior Art Direction of healthy recipe video series
Client: Under Armour
Objective
To continue highlighting the Under Armour Connected Fitness blog as a nutritional resource, and to stand out as a healthy recipe destination in a saturated market of food videos.
Approach
We created an instructive recipe video series that features healthy meals and dishes—nutritional snacks, guilt-free desserts, high-protein entrees, etc.—to demonstrate how easy and accessible healthy eating can be.
Role
I was the creative lead for this series, and collaborated closely with the client to select recipes, and explore ways to continue evolving the series. I had creative oversight at all stages of production—from establishing look and feel, to on-set collaboration with the director and crew, to providing feedback to editors.
